Wine Legend Trailer
The legend of Casillero del Diablo, one of the world's most famous
wines, is a story of robbery, mystery and suspense. It's a story made
for the big screen.
In collaboration with DAf, Casillero del Diablo presents its century
old legend as a modern day crime thriller.
From the concept’s creation to its production, we fixated on every
aspect of the campaign so it would look, sound and feel like a
feature film. The goal was to captivate audiences, transporting
them into the only place where attention still remains undivided:
the big comfy seats of the movie theater.
The script was pieced together from several longer scenes, giving
the impression of a montage of the best parts of the story that
every trailer conveys.
The campaign starts in movie theaters and will launch in
international markets in TV, and in print and digital.