Fetzer - Beautifully Crafted
Fetzer is a California institution known for their organic wines. This commercial marks a rebirth for the brand, communicating what the vineyard has always done best: craft beautiful wines.
We started working with real paper, crafting with our own hands different pieces like grapevines, flowers and wine glasses. Then we took this knowledge and transformed it into a digital process, maintaing elements like texture, folds and details from the real paper.
The commercial was shot in Mendocino, California. The pleasure of this beautifully crafted wine is represented in the photography and incredible sunset in the backdrop.
The final result is a combination between an abstract world of creation and the spectacular reality of Mendocino. We pass between these two environments with a constantly turning camera, blurring the line between what's magic and what's real. In the end, its this mix between imagination and reality that crafts something truly special.
Direction: Felipe Dacaret
Creative Director: Nick Sotolongo
Design: Natalia Cerda, Rosario Soffia
Post-production: Javier Casanueva, Nicolás Ravet, Manuel Acuña, Cristián Meza
Music: Aimar Molero