Some things were just meant to be. When Casillero del Diablo became an official sponsor of the Red Devils of Manchester United, DAf was invited to create a viral video announcing the partnership. The video then grew into something larger than we all had imagined, a campaign including a teaser print ad, national and global TV and web.
Finding common ground between the two brands in the devil from Manchester United’s crest and the Casillero del Diablo logo, we set out to bring the energy and excitement of football to the world of wine. After the armor video revealed the sponsorship, the web site engaged audiences with a promotion and focused on the parallels between the two red devils in their respective fields: football and wine.
A teaser print ad for a campaign announcing Concha y Toro's, and their flagship brand Casillero del Diablo's, sponsorship of Manchester United. Soldering each brand's image into suits of armor, we represent their shared honor and tradition without giving away exact identities, which were later unmasked in the revelation print ad and video.