Inspired in Da Vinci, this ad was developed for TV, outdoor and web campaign. To achieve the environment that we were looking for, it was necessary to design animated objects over paper that give the sensation of ideas coming to birth. The lightning give the sensation of something close to Da Vinci, without falling in an antique cliché look.
Santander seeks to position itself as one of the leaders in the investment banking world. In order to give strength to this message, we used as a reference the classic Wall Street Bull, where the heart of business worldwide is.