Enjoy the trail of your senses
The Sendero de Chile is a path that runs north to south across the whole country. While the trail is still a work in progress, the wine it inspired, Sendero from Concha y Toro, is a finished piece of art. DAf introduces this new wine with a campaign that invites the audience to follow the trail of the senses. Spanning across media, we shaped this abstract road, wearing a path where all of the sensations of wine drinking mark the way.
In the commercial – shown in movie theaters and on television – an artist guides us down the trail of the senses.