The Sendero de Chile is a path that runs along the length of the entire country. While the trail is still a work in progress, the wine it inspired, Sendero from Concha y Toro, is a finished piece of art. DAf introduces this new wine with a campaign that invites the audience to follow the trail of the senses. We shaped this abstract road with artistic brush strokes, wearing a path where all of the sensations of wine drinking mark the way.
This video is part of the launch campaign that DAf created for a new wine from Concha y Toro. Our script presents a painter's deeply passionate expression of the different sensations involved in the experience of drinking wine: sight, smell, and taste.
This web site is part of a campaign we created to launch Concha y Toro’s new wine Sendero. Continuing the concept and graphics of the campaign – Follow the trail of your senses - the content of the web site is organized in a path. By traveling forward in a flowing movement, you arrive at different areas of the site.