As a producer, DAf has built a thriving creative relationship with one of Chile’s most prestigious universities, la Universidad Católica. Beginning with an idea based on illustrations of the heart and opening up to overarching themes of the humanities, we’ve achieved a refined, continuous brand image with a long-running series of commercials.
Lines, images and handwritten text flow in a dynamic and rhythmic manner, continuing the brand’s colors and blank canvas background from the previous years’ executions.
To celebrate the university’s 120st anniversary, we play with ink, animation and turning transitions with a white paper backdrop. The following year, we used a stop motion technique to animate graphics being painted on a large canvas.
Direction, mo-cap, live action, music and HD post for this campaign that announces the birth of College in Chile. Everything necessary to create a fluid sequence for the "make yourself" concept was captured in one clinically studied shooting day with paint in high speed. To achieve the effect for the last part was used motion capture applied over 3D talents.
Continuing with the series of commercials developed for the agency Lowe Porta and the client PUC since 2006, we present a installation of lights and projections in enormous screens; the abstraction of a journey through the history of mankind.
Graphics created by hand blossom from the music of a grand piano in this commercial. The La Católica brand continues its journey with DAf as we work with a white background and intricate unique drawings and text, as well as the heart icon.