Every wine label tells a story. But how many of those stories are filmed as living and breathing traditions?
Viña Maipo’s tale is based on the town of Maipo, Chile, where the blessing of the vineyard's protection is celebrated every year with a procession. In search of the wine’s essence, we set out to Maipo to shoot a documentary of the actual procession told on the label. What we found was the authentic devotion of a people – impressions, moments and images that would turn into a campaign across multiple platforms.
Script, direction, live action and HD post-production.
For this campaign focused on the European market, we created everything in movement, from the tv spot to a video that deepens the essence of the brand, the fervent devotion of the people of Maipo town.